The definition of “marketing” is telling telling people what they want to hear, see, and believe. And the word “Wild” is what people look for when seeking sustainable salmon. But “wild caught” only means “not farmed” — well, not completely. Here’s the breakdown for salmon:
Wild – as in no human or hatchery has touched them until they are caught.
Wild Caught – probably hatchery raised, possibly diseased, but not kept in a pen all their lives. They were bred in labs and hatcheries, subject to diseases and manipulation, then released as smolt to compete with and infect truly wild runs. These hatchery salmon are overproduced and because they are, they compete with ALL species–salmon, birds, everything that depends on what salmon eat. Natural wild salmon are returning smaller, with far less fat on them because of the overproduction of hatchery stock. It’s a serious global problem.
Farmed – don’t get me started. Farmed fish is filth. Even cats won’t eat it. Please don’t poison yourself and don’t support this misbegotten industry. #farmedsalmon #wildsalmon #alaskansalmon